In the constantly changing dynamics of business and sales, using unique methods and techniques to stay ahead of the competition is not just a privilege but a necessity. The introduction of virtual technologies allows businesses and enterprises of all levels to create their special methods using AR VR solutions that can help them boost their sales. Many AR VR applications have been launched in succession over the years by different brands to utilize the functionality of AR VR to its full capacity.
Increasing Impact of AR VR Applications
At first AR VR applications were considered technologies that would not be able to grow after a certain point due to a lack of necessary hardware and software making it unviable to use for most businesses. But, amazingly this was not the case at all as not only AR VR was able to rapidly advance technology but even using it became easier over the years. A lot of credit goes to mega companies like Google, Apple and Meta. These companies and their research in the field helped the technology to grow at an unprecedented rate.
Now, even among small brands and customers, AR VR applications and features are very popular. Be it for commercial use or entertainment, every brand aims to integrate some AR VR-based features into their products. Take Ikea for example, they have completely revamped how furniture shopping is supposed to work with their AR-based shopping app. This impact AR VR has on business sales will not stop to a few brands but will only grow as the technology becomes more popular and accessible.
How will AR VR applications help business sales?
It is easy to understand how the impact of AR VR applications is increasing but how does it directly impact business sales? Let’s take a look at that.
Better customer interactions
The increase in e-commerce was a boon for most businesses but it also came with its challenges. One of them was customer interaction. Not only did the sellers and customers become completely disconnected, but it also became impossible to cultivate a mutual bond of reliance that affected small-scale sellers the most. With AR VR, this problem is easily solved with the help of 3D models and experiences.
Modernize employee training
Employee training takes a lot of resources and time, and even then the number of skilled workers is barely enough. With AR VR, employees can be trained in real-time and their behavior can be moderated to ensure a better experience for consumers while they shop. This will not only increase the customer’s trust in brands but motivate them to shop more. The cases of customers not choosing a brand due to incompetent workers are nothing to ignore and AR VR helps to deal with it efficiently.
Differentiate from the competition
While most brands can utilize AR VR applications, it doesn’t mean that every application and experience will be the same. AR VR gives brands the liberty to design their own experience uniquely to suit their brand and product. So, even if multiple brands create AR VR-based experiences, it is highly likely that the way they use it is completely different.
User-friendly product demos and presentations
While e-commerce sites make it extremely easy to buy products, that doesn’t mean that all the related documents can be provided that easily. Old-style catalogs have long lost their usefulness and with new products, it is much harder to explain the features or give product demos through videos or images. AR VR-based demos and presentations are not only easy to understand for users but also provide them with all the necessary information in a segmented manner to make it more comprehensive.
Marketing and Advertising
Marketing and advertising take a new turn with the introduction of AR VR-based methods. Now the imagination is your only limit to create experiences that can sway the customer’s choice on whether they choose a particular brand or not. That is to say, some brands are utilizing this freedom to the full extent by gamifying their product launches or offers to draw more attention. Pizza Hut is one of the prime examples that used this technique to grow its sales.
Streamlining Product design and manufacturing
Business sales are not always directly related to the vendors and customers, many other factors like product design and manufacturing are a crucial part of this process. With AR VR, the backend process can be streamlined to suit the needs of brands, help their products and services based on users’ necessity, and provide more flexibility in times of need.
Brands setting an example for AR VR-based business strategies
Some brands that have used AR VR applications to show their utility the best are:
“Try them on” App by Gucci
AR allows the brands to blend the physical and digital reality to suit their needs and Gucci has done it extremely well to showcase their products. Using this application, customers can choose to render the products themselves before buying.
Sephora
Sephora is a fashion-based brand that provides the customers with necessary tools to see if a particular product suits their face or not. Buying makeup products is not easy as it’s extremely hard to find something that may be good online but also when you use it. Sephora used AR VR to solve this problem and turn it into an opportunity for its growth.
Conclusion
Most of the AR VR applications currently used by businesses are yet to unleash their full potential, but even then they are completely able to help these businesses grow in sales and size. It will only become a more popular trend in the future where the brands not using it will face a loss in sales as well as connection with customers.
With tools like PlugXR specifically enhances the implementation of AR VR Applications, to create compelling AR experiences that drive sales and differentiate their brand in a competitive market.
